Simple, clean, user-focused design. Ready to get started? – get in touch!

Simple, clean, user-focused design. Ready to get started? – get in touch!

Simple, clean, user-focused design. Ready to get started? – get in touch!

Simple, clean, user-focused design. Ready to get started? – get in touch!

Simple, clean, user-focused design. Ready to get started? – get in touch!

Simple, clean, user-focused design. Ready to get started? – get in touch!

Simple, clean, user-focused design. Ready to get started? – get in touch!

Simple, clean, user-focused design. Ready to get started? – get in touch!

Simple, clean, user-focused design. Ready to get started? – get in touch!

Simple, clean, user-focused design. Ready to get started? – get in touch!

Simple, clean, user-focused design. Ready to get started? – get in touch!

Simple, clean, user-focused design. Ready to get started? – get in touch!

Simple, clean, user-focused design. Ready to get started? – get in touch!

Simple, clean, user-focused design. Ready to get started? – get in touch!
Drop us a line hello@griddesign.co.uk
Call +44 (0)20 8050 0556

Disrupting VoIP with Bold Branding, Product Design & Web

Air Landline – We created a complete brand system, digital product design, and a conversion-driven website to help them stand out in the competitive telecoms market.
Website
Digital Products
Branding
Development
airlandline.co.uk
Disrupting VoIP with wit, design, and bold branding

The professional virtual landline for your mobile

Air Landline provides a simple, fully transferable business number with no hidden fees or contracts. No need for a landline, internet, or app. It’s an efficient and flexible solution to keep your business connected, no matter where you are.
Air Landline Login
AL Card 1 AL Card 2

Transforming Telecoms with Bold Product & Website Design

See Digital Products

We partnered with this innovative VoIP startup to design their full digital product and website experience. From brand-led UX/UI architecture to a seamless, conversion-focused site, we delivered a design system that positions them as a fresh and disruptive voice in telecommunications.

Air Landline Login Desktop
Air Landline 4 Characters
Air Landline Mobile Screens

Differentiating in the VoIP Market

Our design approach positioned the brand as a true standout in the crowded VoIP space. We created a custom illustration system that showcased the platform’s wide user base, from professionals to tradespeople, while building a design language that reinforced versatility, trust, and accessibility. By embedding these elements into the digital product and website, we helped the company clearly communicate its unique value and connect with diverse audiences.

Air Landline Website
Air Landline Cards Website

A Flexible Brand That Resonates

We designed a brand system built for flexibility, ensuring it could connect with sole traders, SMEs, and larger companies alike. Through custom illustration and a scalable design language, we created visuals that speak to a wide spectrum of business owners, from hairdressers and plumbers to electricians, chefs, and creatives. This approach allowed the brand identity to feel approachable, professional, and adaptable across both digital product and website experiences.

Air Landline Footer

Design Achievements in Numbers

Our work went beyond visuals, we built a flexible design system and brand identity that scales seamlessly across product and website. Here’s a snapshot of the measurable outcomes from our design process:
100 %
Custom Design System
50 +
Design Components
360 °
Brand Coverage

Let’s talk about your project

Your website & brand should be more than a presence, it should be a conversion engine.

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